Advertising device



. \/,Y mw ./E 7 T N 00.. N /R 7. O 8 3V /T 9 .1C .A un 2 @M l, ,9 f/ mmmRvl AM, W GM N Rub. .NM www Gum Patented lit/lar. 25, 1924i.

GUSTAVE C. RICKARBY, OF.RC-IIVIGND HILL, NEVI YORK.

ADVERTISNG DEVICE.

Application lecl February 14.-, 192B.

T all 105mm 15 may concern.'

Beitknown that I, Gusrnvn C. Brommer, residing at 104,41 90thAvenue,'lliclimond Hill, in thecounty of Queens, city and State of NewYork, and being a citizen of the United States, have invented a ners7and useful `improvement in Advertising Devices, of which the followingisa. specification.

This inventionrelates to new and useful 10 improvements in advertisingdevices and has for its principal object to providea device forv thedisplay of advei .rising cards, posters .and the like in combinationwith news pictorials.

Another object of the invention resides in the provision lof a devicewhich may be illuminated so that its utility is materially `en hanced asits functions may be performed afterdark, as well as during daylighthours.

A. further object of the invention is to provide a display device in`which independently, and interchangeably supported advertising cards orposters may be retainedon display in such a manner as to permit theirready removal and substitution.

'As another object, this invention contemplates the provision of lightdiffusing means for the artijlicial illuminating devices, so designed asto effectively diffuse the light rays over the display surface and atthe same time prevent the rays from striking into the eyesof anobserver.

As a further object the invention contemplates the provision of anornamental housing designed to protect the advertising and news matterfrom the ravages of the elements and to provide a suitable door soarranged lto permit ready access to the advertising and news matter aswell as to the interior of the illumina-ting device containing chambers,so that the illuminating devices may be readily changed and substitutedin the event they should become in-V Serial No. 618,886.

this improved display device, showing a portion of the same in sectionFigure .2 is a horizontal sectional view taken on line 2 2 of Fig. 1.

side of the tcp wall 13 is a plate 15, the forward edge of whicho-verhangs the front of the device as at 16 as clearly shown in Fig ure3;

`Securei'l at the forward edges of the side and end walls 12, 13 and 14;are strips 17 forming pockets or chambers 18, for housing illuminatingdevices 19, such as electric lamps.

Secured to and extending forwardly from the back wall 11 are verticallyextending plates 2O of a suitable light diffusing material such asground glass, and extending in the same manner iron; the back wall 11are horizontally disposed plates 21 of a similar substance. lt is to benoted that these plates are spaced inwardly with relation to the side,top and bottom walls so as to form a Complete enclosure for theilluminatingdcvices 19, but are likewise spaced inwardly from the inneredges of the strips 17 to provide a space through which access to thechambers 18 may be had when it is desired to adjust or changethe'illuminating devices.

A door designated generically by the numeral 22 is hingedly supported toone of the vertical strips v17 andpis of such'size as to wholly closethe openino' between the inner edgesof the said strips. This'doorcomprises a frame formed of the vertical strips 23 and the horizontalstrips 24 which are secured together at opposite ends to support atransparent panel 25 of glass or a similar material.

As illustrated in Figures 2 and 3, these strips 23 and 2t are of suchwidth as to provide closeness for the spaces between the `disturbing theadvertising mattei'.

inner edges of the strips 17 and the plates 2O and 2l, so as to excludedust and at the same time prevent the escape of light from the chambers1S. Obviously easy access to the chambers may be had when the door isopen.

Secured to the back wall l1 adjacent the inner sides of the plates 2Oand 2l are strips 26 which are substantially Tshaped in cross section toprovide overhanging l[langes for retaining the advertising cards inplace.

Similar T-shaped strips 27 are secured to the wall 11 in spaced relationto the strips 2Gv to provide a cent al space surrounded by a? border ofequal Width on all sides. As shown in Figures 2 and 3 the inner flangesoi the strips 27 are designed to overlie the edges of a panel 2S of asoft substance such as cork or white pine, in order to retain said panelin place.

It is preferable that said panel 28 be covered with a suitable fabric 29such as bui'lap, but it is to be understood that such covering may bedispensed with it so desired.

In order to removably secure the advertising cards in proper position,there are provided tlie dividing strips 30 which are substantiallyT-shaped in cross section to provide overhanging flanges 3l, and formedat opposite ends of said strips in longitudinal alignment with the stem,are oppositely eX- tending tongues 32 which areadapted to be receivedbeneath the adjacent flanges of the strips 26 and 27. Such arrangementwill allow the dividing strips toV be readily adjusted to t advertisingcards oft varying width. f

In use, suitable advertising cards are placed in the border and retainedbeneath the i'langes of the stationary and dividing Vstrips and newspictures and similar matter is secured to the panel 28 by means offastening devices such as push pin or thumb tacks.

Obviously the news matter may bev changed as frequently as desiredwithout Likewise it is possible to change the. advertising mattei'without necessarily changing the news matter.

Further the illuminatingmeans may be kept in proper repair by gainingaccess to the chambers 18 through the spaces between the strips 17 andplates 20 and 2l. V

While in the Jforegoing there has been shown and described the preferredembodiment of this invention, it is to be understood that certain minorchanges in the details otconstructio-n, combination and arrangement Y ofparts may be resorted to without departing from the spirit and scope.olz the invention as claimed. Y

`What is claimed is l. An advertising device comprising a housing,translucent panels within the hous-V ing in spaced relation to the top,bottom and side walls, said walls and panels forming chambers, permanentVplates partiallyroverying the front open sides of the chambers, atransparent door for closing" the `front or the housing, the door tramebeing so arranged as to co-operate with the permanent panels incompletely closing the chambers, illuminating means within said chambersand means in the rear Wall oft the housing 'for supporting advertisingand news matter.

2. An advertising device comprising, a

housing open at oneV side, translucent panels Y arranged in spacedparallel relation to the top, bottom and end walls of the housing toform chambers, permanent strips secured to the housing and partiallyoverlying the front open sides of the chambers, a trans- Vso parentdoo-r for closing the front of the the housing and partially overlyingthe front Y open sides of the chambers, a transparent door fior closing`the front of the housing, the frame of said dooi co-operating with thestrips Vin completely closing the open sides oi the chambers, flangedstrips secured to the front face ot the back wall of theV housing,spaced parallel. flanged strips associated therewith, land adjustablespacing strips extending transversely between the first named strips,illuminating means in the chambers and tongues on theV ends of theadjustable strips for engaging beneath the flanges of the stationarystrips whereby said adjustable strips Awill be removably and adjustablyheld. Y Y Y GUSTAVE C. VRICKARBY.

